Loyalty cards built for bakeries

A bakery regular stops by most mornings for a loaf, a pastry or a khachapuri on the way to work or school. Each purchase is small and the visits are frequent, so the reward should be small too, and close. A free croissant after four visits is something people notice the same week.

The example card has 8 stamps: a free croissant at 4 and a loaf of their choice at 8. Rewards from your own counter cost you the ingredients, not the shelf price.

Between seven and nine, every second at the till counts. Keep a phone on a stand by the till with the Wox Loyalty scanner open. The customer holds up the card, the cashier scans it and taps once. The stamp lands on the card in the customer's wallet while the bread is being wrapped.

If someone has not opened the card yet, the cashier types the customer's phone number instead and stamps the card it finds. If a scan picks the wrong card, the stamp can be undone within 30 minutes.

A parent buying for the whole family and a student buying one bun come equally often. To keep the card fair, give one stamp per visit and set the maximum stamps per visit to 1. If you would rather reward bigger orders, raise the maximum and let staff add a second stamp above an amount you write in the card's terms.

Put the QR on the shop window, on the counter and on your paper bags. People can join while they wait in line: scan, type a name, and the card opens in the browser in Georgian or English. They add it to Apple Wallet or Google Wallet with one more tap, and the first stamp can go on at the till.